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Came across and article yesterday from Jessi Hempel at BusinessWeek titled: "How Facebook is taking over our lives". For me the startling fact is the the average user spends over 3 hours per month on the site. The other is the astounding growth on the female over 55 group in less than 6 months.
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In today’s Web-intensive culture, taking advantage of Web 2.0 social media tools like Facebook and Twitter can provide the chance to extend customer relationships and generate positive buzz about your company. Social CRM enables you to better understand your customers and prospects, what’s on their minds, what topics are important to them, and how they like getting information so you can build more intimate relationships with them.
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