Dave Tinjum on Customer FX 3.0 - Customer FX 1.0 was actually Business FX, born in the fall of 1993. In 2000 we started using the DBA Customer FX to reflect the change in our industry from Sales Automation to Customer Relationship Management, and 2.0 arrived. This blog will share the birth and evolution of Customer FX 3.0 and maybe even be an interesting read from time to time.