Remote Lead Processing Center. Barcode Scanning. Service Oriented Architecture. Done.
The Lead Processing Center application is used by remote lead processing centers to process leads from mailers and other direct marketing campaigns. The application communicates with databases in a central office via asynchronous calls to web services. The web services are distributed over several servers and are dynamically discovered via a central UDDI server and calls are secured via WSE token authentication. The application maintains a redundant local cache of all data which is re-tried automatically as a background process should a failure occur. The application also integrates with scanning hardware for scanning UPC codes on received lead cards. This scanned code is matched with a contact in SalesLogix via a web service with the central SalesLogix database.
On the server end, in addition to several web services serving and receiving data, a Windows service processes all lead data received and assigns the lead to an available sales representative based on a weighted percentage assigned to a rep for an assigned county.
Integration with SalesLogix is achieved via .NET web services. SalesLogix allows for simple & seamless integration with the web services via its industry standard OLEDB Provider. Scaling this application for an entire lead processing center could only have been possible with the SalesLogix OLEBD Provider.
The server-side Windows Service assigned & processed leads to be worked by available sales reps. The service worked with SalesLogix data via the Provider and allowed for lead information to be assigned quickly and perform complex decisions for assignment due to the ability of the SalesLogix provider to work in a multi-threaded environment.
The entire application and all integration points built in C# using the .NET Framework, taking advantage of .NET Web Services, .NET Web Services Extensions (WSE), Universal Description, Discovery and Integration (UDDI) support, classes in the System.Data & System.Data.OleDb namespaces, .NET Windows Service and more.
The Technical Details