Dynamic Content is a marketing email feature usually reserved for very high end platforms however, it is included in Creatio Marketing. Adding to the power of this feature is the fact that any and all Creatio data can be the used as the condition that selects your dynamic content.
Dynamic content enables changing the email content depending on the recipients’ segment. You can use any contact-related information for configuring the dynamic content – location, purchase history, website activities, gender, age, etc. This way, the recipients will get only the relevant and personalized information, increasing the number of loyal customers and email efficiency in general while decreasing marketing email expenses targeted at separate audience segments. In this example, the email either has an image of mens shoes or womens shoes depending how the contacts gender field is set. It can even show both images if no gender is selected.