In my previous post I talked about ideas behind Customer FX 3.0 and the 4 key concepts underlying our strategy. In addition to concepts,
Customer FX 3.0 is About Beliefs
Belief #1 – Knowledge Should Be Free
We’ve been acting on this belief since the 2002 launch of slxdeveloper.com and increased our investment with the launch of GoodTraining.com in March of 2007. Both free communities are growing rapidly and providing value to the ecosystem of our industry. This web site is the next step in demonstrating our commitment to the belief that knowledge should be free. Instead of…
Old School Thinking
Hoard our knowledge. Our knowledge is our secret sauce. If you want our knowledge you’re going to have to pay for it. Create a template once, sell it a hundred times. Leverage our IP. Blah, blah, blah.
We Have Decided to Turn Our Company Inside Out!
If we have it, know it, create it, it should be free to everyone. If all you need is a piece of knowledge to get the job done, help yourself. We are busy sharing everything we can. We add value by doing, not knowing.
“They’ll likely figure it out anyway, we just help get them there faster.”
Exactly – I’ll end up quoting this line in the future, so here’s my shout out up front.