MarketWatch for SageCRM

Watching the Market Landscape using RSS Syndication

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What is MarketWatch? MarketWatch is an addon for SageCRM that allows you to set up a master RSS feed list for your organization that brings the best in syndicated content and allows your SageCRM users to watch the market landscape and stay in touch with what is going on in the market’s they sell to. Think of MarketWatch as an RSS feed aggregator built right into the SageCRM client.

Think of it as your very own, industry specific newspaper for your CRM

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Drilling into feeds and individual posts from each feed right from within SageCRM.

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The RSS feed list is maintained for the entire organization, so an administrator can add feeds that can then be viewed by all.

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The concept for MarketWatch was originally constructed for a medical technologies company. Consuming RSS feeds within SageCRM allowed their sales force to keep in touch with the medical industry. It’s not just RSS feeds, however. Users can flag communications within SageCRM to appear in MarkeyWatch as well as manually enter other relevant information into the MarketWatch application that is visible to all SageCRM users.

The Technical Talk

MarketWatch is constructed as both a Windows service and an ASP.NET application. The Windows service runs on the server and polls the RSS feeds on a specified interval. As new items appear in the feeds, the items are added to a table within in the SageCRM database.

The Windows service, named RSS2Database, can operate independently from MarketWatch. This service is used internally by Customer FX to create a searchable and indexed database of RSS feeds that is used as an internal knowledgebase.

The ASP.NET application resides within SageCRM (it works with any SageCRM version) and simply displays the stored RSS items from the database, previously stored by the RSS2Database Windows service. Because the ASP.NET application is simply “hosted” within SageCRM and reads from RSS data stored by by the RSS2Database Windows service, the application could easily be added within SalesLogix and MSCRM – as well as be used independent of any CRM system as a stand-alone application.

Technologies Used

  • Microsoft .NET Framework


  • C#

  • Javascript

  • Ajax 


When can you get MarketWatch?

MarketWatch is currently in private & internal beta only. Lab project status can change at any time. Check back later for availability or contact Customer FX for special early arrangements.

Related Lab Projects


Ryan Farley

Ryan Farley is the Director of Development for Customer FX and creator of He's been blogging regularly about SalesLogix, now Infor CRM, since 2001 and believes in sharing with the community. His new passion for CRM is Creatio, formerly bpm'online. He loves C#, Javascript, web development, open source, and Linux. He also loves his hobby as an amateur filmmaker.

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