Sage SalesLogix E-marketing is part of Sage’s strategy to deliver connected business solutions that enhance efficiency, productivity, and the user experience. Sage introduced ACT! E-marketing for ACT! by Sage 2010 contact and customer management users earlier this year and is developing more on-demand cloud computing services to complement its on-premises and hosted CRM systems. The services will support sales, marketing, database management and e-commerce business processes with functionality small and midsized businesses (SMBs) can access affordably from any location.
Sage introduced E-marketing applications as the first on-demand services for its contact management and CRM solutions to address the sales and budgetary challenges of SMBs and their growing demand to use email within marketing campaigns.
“When we asked marketers, 66% of them agree that email is the most-cost effective marketing tool at their company,” writes Forrester Research, Inc. “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.” (“US Email Marketing Forecast, 2009 To 2014” Forrester Research, Inc. June 2009)
Sage SalesLogix E-marketing, created with strategic partner Swiftpage™, is a cloud-based e-mail marketing service with templates for e-mail content, survey and Web forms for gathering recipient feedback, and drip marketing controls for automating sophisticated E-marketing campaigns.
Sage SalesLogix E-marketing helps businesses:
- Reach more contacts more efficiently—easily and inexpensively send professional e-mail campaigns to help drive sales
- Nurture prospects automatically—create multi-step nurture or drip marketing campaigns that include e-mail, print (such as postcards), telemarketing or direct sales, and automate campaigns to help sales and marketing departments operate more efficiently
- Qualify more sales leads—automatically assign scores to contacts based on their interaction with e-mail campaigns for a ranked and qualified list of who to call first
- Grow a larger prospect database with more contact details—use Web forms to collect contact details and interests from prospects that are transferred into existing or new contact or lead records
Sage SalesLogix E-marketing services begin at $249.95 per month. For more information contact Customer FX.