Marketing solutions for Infor CRM – Cost comparison

The 2 leading solutions for adding digital marketing to Infor CRM are Inbox Guru and Creatio marketing from Customer FX.  Both of these solutions are tightly integrated with Infor CRM both LAN and Web however, the way the services are priced is very different*

Here are some examples of how the price of the 2 services compares:

Entry-level/low volume

  • The Inbox Guru SMB package allows for up to 10k email sends per month at a cost of $6,600 annually
  • Creatio Marketing starts out with much less expensive options however for this comparison, 24k email sends per month is $2,171 annually however, you can send each of the 6k active contacts up to 4 emails per month for this price

Mid-level/medium volume

  • The Inbox Guru SMB Plus package allows for up to 40k email sends per month at a cost of $9,900 annually
  • Creatio Marketing, 40k email sends per month is $3,110 annually as long as you are sending the same 10k active contacts up to 4 emails per month.

Large/high volume

  • The Inbox Guru Professional package allows for up to 100k email sends per month at a cost of $13,200 annually
  • Creatio Marketing, 100k email sends per month is $6,640 annually as long as you are sending the same 25k active contacts up to 4 emails per month.

 

*Inbox Guru email volume is measured by the total emails sent per month.  Creatio marketing email volume is based on a combination of “Active Contacts”, Marketing Users, and emails sent per month to those contacts.

 

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ABOUT THE AUTHOR

Scott Weber

Scott Weber is CRM Practice Manager and Senior Consultant for Customer FX Corporation.

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