Nissan Improves Sales and Customer Experience with SalesLogix

Challenge:
With no automated management system in place, Nissan’s Australian dealer network faced challenges in effectively tracking, funneling and managing leads

Solution:
Recruited marketing group, The Fuel Agency, who responded with Sage SalesLogix

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ABOUT THE AUTHOR

David Tinjum

Dave is Founder and President of Customer FX Corporation. We all feel sorry for Dave - he's a wanna be geek who can't write a single line of code. How pathetic! Lucky for him, he's surrounded by a whole team of Alpha Geeks. Dave has been an industry insider since 1987 and is called the "Godfather of CRM" by some of his long time peers. He served as Chair of the GoldMine Channel Partner Council from 1993-2000 and Chair of the SalesLogix Business Partner Advisory Council from 1998-2004.

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