“Creatio is a Leader in this Magic Quadrant. Its Marketing Creatio solution is designed to work with Creatio’s sales and service-oriented applications, all of which are integrated on a single platform. Its operations are mostly focused in EMEA and North America. Creatio primarily sells its B2B marketing automation solution to midsize and larger organizations, with a diversified footprint across multiple industries, led by financial services, manufacturing and high tech. Approximately 30% of deployments are on-premises. Creatio’s roadmap includes enhanced channel marketing attribution models for organizations with complex partner structures and AI-based look-alike audience creation functionality to identify audiences most likely to convert.”
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