Every main section in bpm’online can be configured to present a different form/view or just a one-for-all view. The form you see when you go to a section, like Accounts, for example, can be completely different for a “Customer” type vs “Prospect” type. The view you get can be driven by the User or any other data in a field or from a business rule you define for what form you get. For example, I could have the Account view for a customer that has a past due balance display a big red warning banner across the top of the screen. All of this is done without writing code or involving IT.