Future Trends: How Social CRM Can Benefit Your Organization

To turn a prospect into a potential customer, you may only have one chance to get your marketing strategy right. With tighter budgets and the current downturn in the economy, it pays to form intimate relationships with your customers. And that’s where Social CRM can be a valuable marketing tactic.

In today’s Web-intensive culture, taking advantage of Web 2.0 social media tools like Facebook© and Twitter© can provide the chance to extend customer relationships and generate positive buzz about your company. Social CRM enables you to better understand your customers and prospects, what’s on their minds, what topics are important to them, and how they like getting information so you can build more intimate relationships with them.

Social media is not just the stuff of teens and twenty-somethings anymore. Social CRM is catching on at a lightning-fast pace in the corporate world, too.

Did you know? Revenue in the social networking sector has grown 191 percent in the past year, according to IDC.*

Did you know? Facebook is the 4th most-trafficked Website in the world with more than 100 million active users. **

Did you know? Two-thirds of companies see improved customer satisfaction from the adoption of social media and 64 percent report an improved reputation in the marketplace.***

Did you know? Eighty-four percent of companies headquartered in North America believe as we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value and 80 percent agree that social media will allow us to add value to our customer interaction.***


Check Out This White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer.  This informative paper by Brent Leary lays out the case for getting started with a Social CRM program. You’ll learn why your company needs Social CRM, and how to get started, as well as best practices to help you make your first efforts a success.  Leary’s blog can be found at www.BrentLeary.com – Get your copy now!


* This information was found on www.destinationcrm.com
** This information was found on www.facebook.com
*** This information is from a study conducted by Coleman Parkes Research in May 2008 on behalf of Avanade which included 541 phone interviews with top executives at the top 500 companies in Italy, Netherlands, Spain, Britain, Germany, Switzerland, France, Belgium, Denmark, Sweden, Norway, Finland, Canada, United States, Australia, Japan, and Singapore.



 

ABOUT THE AUTHOR

David Tinjum

Dave is Founder and President of Customer FX Corporation. We all feel sorry for Dave - he's a wanna be geek who can't write a single line of code. How pathetic! Lucky for him, he's surrounded by a whole team of Alpha Geeks. Dave has been an industry insider since 1987 and is called the "Godfather of CRM" by some of his long time peers. He served as Chair of the GoldMine Channel Partner Council from 1993-2000 and Chair of the SalesLogix Business Partner Advisory Council from 1998-2004.

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